Whats included in our website and SEO packages
When you work with us, you are not investing in a standard five-page brochure website. You are getting a fully developed flagship sash window website, typically built with up to 50 custom written, SEO-focused pages designed to compete strongly in Google search results and clearly demonstrate your professionalism to potential customers.
This is not about adding pages for the sake of numbers. Every page is created with a specific purpose in mind. From in-depth service explanations and educational content to FAQs, blog articles, project imagery, sash window styles, timber options, glazing solutions and detailed company information, the entire website is structured to meet Google’s quality guidelines while building trust with homeowners.
If you have seen traditionalcarpentry.uk, you will understand the approach immediately. That website functions as a complete sash window platform rather than a simple online presence. It is content rich, carefully structured, fast loading, fully mobile responsive and built with conversion in mind, guiding visitors naturally towards making contact.
All content is written from scratch and tailored specifically to your business, never reused or padded with generic filler. Whether your focus is Edwardian sash windows, draught proofing, timber door replacements or full window refurbishment projects, your services are presented clearly, professionally and in a way that aligns with how customers search online.
This level of detail and quality immediately separates your business from competitors. It establishes authority, strengthens credibility and, most importantly, gives Google dozens of strong, relevant signals to rank your website higher across your local area.
The other services we provide with all of our pricing tiers
If you don’t already have a domain name for your business, we’ll set one up for you and we’ll cover the cost. We use Google Workspace to register domains, and there’s a good reason for that: it’s reliable, secure, Google may rank you higher in searches and it makes everything easier to manage long-term.
With a domain from Google, you’re not just getting a name — you’re getting access to one of the most stable and secure systems out there. Your domain is backed by Google’s infrastructure, which means fast loading times, strong uptime, and protection against common security threats like hijacking or spoofing.
Another big plus is email. You’ll be able to use a custom email address that matches your domain (like info@yourwindowbusiness.com), which instantly makes your business look more professional. Since everything’s managed through Google Workspace, you also get access to tools like Gmail, Drive, Docs, meet and Calendar, all under one login.
Overall, using Google for your domain gives you a solid, trustworthy foundation for your online presence, with the added bonus of tools that actually help you run your business more smoothly.
Every business is different, so we don’t take a one-size-fits-all approach. Depending on which plan you choose, your website will come with a tailored number of fully designed and optimised pages:
Silver Plan – Up to 6 pages
Gold Plan – Up to 20 pages
Platinum Plan – Up to 50 pages
These pages can include anything from Home, About us, and Services to FAQs, Past work, Galleries, or even detailed service breakdowns and location-specific content. Tt all depends on what your business needs most.
All pages are custom-built for your brand with years of window experience to back it up, written with SEO in mind, and designed to help your visitors find the information they’re looking for quickly and clearly. We’ll work with you to map out the ideal structure so your site feels intuitive, professional, and focused on converting visitors into customers.
Whether you’re just getting started or looking to grow your online presence with more detailed content, we’ll build a site that scales with your business.
Search engines love fresh content and so do your visitors. That’s why we include weekly updates as part of your package. These updates keep your site active, relevant, and SEO-friendly, helping you stay visible in local searches and ahead of your competition.
What makes this even easier is our background, we’ve got years of hands-on experience in the sash window industry, so we know exactly how to write about your work in a way that makes sense to both customers and Google. You don’t have to worry about writing anything for us, just send us a few photos or a quick message about what you’re working on this week, and we’ll do the rest.
Whether it’s adding a new project, uploading recent before-and-after shots, or highlighting a customer review, we make sure your site evolves alongside your business. These regular updates don’t just please the Google bots, they also help build trust with real visitors who want to see that you’re active, professional, and proud of your work.
Want to show up in search results for towns and areas you serve? That’s where location-based landing pages come in. These are dedicated pages on your website tailored to specific places you work, like “Sash Window Repairs in Canterbury” or “Draught Proofing in Margate”. They’re written to appeal to both real people and search engines, helping you get found when someone in your service area is looking for what you offer. The content on each page is unique, well-written, and focused on the kinds of sash window services you provide in that area, no copied or spammy stuff, just real, relevant info that helps you rank.
Depending on your plan, we can create up to:
Silver plan - up to 40 pages
Gold plan - up to 500 pages
Platinum plan - up to 1500 pages
And the best part? You don’t need to come up with all the text. With our sash window experience and content-writing know-how, all we need from you is a list of areas you want to target. We’ll take care of the rest.
These pages are a brilliant way to expand your reach without running paid ads, they work around the clock to bring in local traffic and leads.
Every website we build includes 50GB of monthly bandwidth, which is more than enough for most small to medium-sized trade businesses, even those with lots of images, project galleries, or location pages.
Bandwidth is basically the amount of data that can be transferred between your site and your visitors. So whether someone’s viewing your before-and-after photos, reading a blog post, or checking out your services, all of that counts toward your bandwidth. With 50GB, your site can handle tens of thousands of visits per month without slowing down or hitting any limits.
We include this generous allowance so you don’t have to worry about your site going offline during busy periods, like after a successful marketing push or during peak seasonal demand. You’ll have the breathing room you need to grow, share your work, and keep your site running smoothly no matter how many people visit. if we ever find you’re regularly approaching the limit, we can look at upgrading your plan, but we have never seen a window company hit anywhere near 50GB, it is more than enough.
Every website we build comes with a full A+ on-site SEO audit, which means we go through every page and element to make sure your site is built in a way that Google actually likes.
This includes checking technical details like your page titles, meta descriptions, header tags, image alt text, internal linking structure, and more, all the behind-the-scenes coding that helps search engines understand and rank your site properly.
We also make sure your content is structured clearly, your keywords are in the right places, and your site loads quickly and works well on all devices. In short, we make sure it’s doing everything it should to give you the best possible chance of appearing in local search results.
We know a lot of trade websites either skip this step or get it wrong, which is why we include it as standard. With years of experience writing and building for the sash window and joinery industry, we know exactly what needs to be in place to get your site seen.
This audit forms the foundation of your website’s performance and we make sure it’s solid from the start.
We can integrate your latest Facebook and Instagram posts directly into your website, so whenever you update your socials, your site updates too, automatically. It’s a simple but powerful way to keep your website looking fresh without lifting a finger.
For tradespeople and service-based businesses, this is especially useful. Posting a photo of a recent sash window restoration or a quick behind-the-scenes video on Instagram? It'll show up right on your homepage or gallery section, keeping visitors engaged and giving your site a real, human feel.
This kind of live content not only makes your website feel more current, it also helps build trust. When people see you’re active and sharing regular work, they’re more likely to reach out. Plus, Google notices regular updates too, which can give your SEO a quiet but steady boost.
If you're already posting to social media, this is a great way to get more value out of it and if you're not, we can help you get started.
We don’t just build websites that look good, we build them to convert. That’s why every page includes multiple ways for potential customers to contact you, depending on what’s easiest for them.
Every site we build includes:
A web form so people can send you messages without leaving the page,
A clear click-to-call phone button for mobile users
Direct email links for those who prefer typing out a message
Optional Facebook Messenger or WhatsApp chat integration for instant replies via your business page
By offering a range of contact methods, we make it simple for customers to reach you no matter their preference, which leads to more enquiries, more quotes, and more jobs. Each option is styled neatly and placed where it makes sense, whether that’s in the top navigation, halfway down a page, or in a fixed footer or sidebar.
These CTAs (calls to action) are designed to feel natural, not pushy, so your site works as a friendly digital salesperson, gently guiding visitors to get in touch when they’re ready.
Schema markup is one of those behind-the-scenes tools that can make a big difference to how your website shows up in Google and we include it as standard.
In simple terms, schema is a bit of extra code we add to your site that helps search engines understand what each page is about. For example, if you’ve got a page about sash window repairs in Canterbury, schema tells Google, “This is a local service page for a specific trade in a specific location.”
It can also help highlight things like:
Your business name and logo
Contact details and opening hours
Customer reviews and ratings
Service areas
The type of business you are (e.g. Sash Window Specialists, Joinery Service, Glazing Contractor) Why does this matter? Because the more clearly Google understands your site, the more likely it is to show your business in rich results, like featured snippets, local packs, or knowledge panels. This can lead to higher visibility, better click-through rates, and more trust from potential customers.
You won’t need to worry about the technical side — we’ll handle all the schema setup based on your services, content, and location. You just focus on the work; we’ll make sure the site speaks Google’s language.
When someone searches for your services on Google, the first thing they’ll see is your page title and meta description, that short snippet of text that shows up in the search results. We make sure every page on your site has a clear, well-written version of both.
Your title tag tells search engines (and potential customers) exactly what the page is about. It’s one of the most important SEO signals. For example, a page titled “Sash Window Repairs in Canterbury | Your Company Name” is far more effective than something vague like “Home”.
Your meta description sits just below the title in search results. It doesn’t directly affect rankings, but it can make a big difference in how many people actually click through to your site. We write each one to be informative, keyword-relevant, and action-driven, something that encourages people to click.
In short, these little bits of text are the first impression many people will have of your business online. We make sure they’re not only accurate and keyword-optimised, but also inviting and helpful, because a good first impression can turn a Google search into a new customer.
We set up Google Analytics on every website we build, giving you full visibility into how your site is performing.
With Analytics in place, you’ll be able to see:
How many people are visiting your website
Which pages they’re spending time on
What devices they’re using (mobile, desktop, tablet)
Where your traffic is coming from (Google, social media, referrals, etc.)
Which pages are converting into enquiries
It’s like having a window into what your customers are doing, so you can make smarter decisions about what to improve, where to focus your marketing, and what content is actually working.
We’ll take care of all the technical setup, link your Analytics account to your domain, and can even provide simple reports or guidance if you’d like help understanding the numbers.
It’s your data and we make sure you have access to it from day one.
Great content and design are important, but your website also needs a solid technical foundation if you want it to perform well in Google. That’s why we take care of all the key technical SEO elements as part of your setup, the things most people never see, but search engines rely on.
This includes creating and optimising your:
robots.txt file – This tells search engines which parts of your site to index and which to ignore. It helps control how Google crawls your site, so it’s not wasting time on irrelevant pages.
XML sitemap – A neatly organised map of all your site’s pages, submitted directly to Google to help it crawl and index everything correctly and efficiently.
Canonical tags – These prevent duplicate content issues by telling search engines which version of a page is the main one.
URL structure and permalinks – We keep these clean, keyword-rich, and user-friendly so they make sense to both search engines and visitors.
In short, we handle all the techy bits that ensure your site plays by Google’s rules and sets you up for long-term success. You don’t need to worry about any of the jargon; we make sure it’s all done properly from the start.
Website speed matters, not just for Google rankings, but for your visitors too. A slow-loading site can cause people to click away before they’ve even seen your work. That’s why we include full speed optimisation as part of your package.
We make sure your site loads quickly by doing things like:
Compressing and properly sizing all images
Minifying unnecessary code
Enabling browser caching and lazy loading
Reducing page bloat by only loading what’s needed
On top of that, we take care of image optimisation for every photo you send us. Whether it's pictures of sash window repairs, fresh installs, or before-and-after shots, we’ll resize and compress them so they look sharp on all devices — without slowing the site down.
The result? A fast, responsive website that feels smooth to use, performs well in Google, and still looks great visually. Your visitors get the best possible experience — and you make a great first impression.
We include internal linking across your website as part of our SEO setup, this means we connect your pages in a way that makes sense for visitors and helps Google understand your site structure.
For example, your homepage might link to your sash window repair page, which then links to location-specific pages, blog posts, or your contact form. This not only makes it easier for people to navigate your site, but also helps search engines figure out which pages are most important, boosting your chances of ranking higher.
We also include some external links to trusted, relevant sources where appropriate, like linking to materials you use (e.g. Accoya wood or Repair Care Resin), conservation guidelines, or industry bodies. These kinds of links can improve your credibility in Google’s eyes and give users helpful context at the same time.
We don’t do spammy backlink schemes, just smart, meaningful linking that actually supports your SEO and makes your site more useful to both visitors and search engines. Please not however we are not a link building service as this is a full time job in itself.
As part of our service, we submit your business to relevant online directories to help boost your local SEO and get your name in front of more potential customers.
These listings are more than just a formality, when your business is listed consistently across trusted platforms, it sends strong trust signals to Google. It tells search engines that your business is legitimate, local, and active.
Each listing includes your business name, address, phone number, website link, and a short description, all carefully checked for accuracy. This helps improve your rankings in the “local pack” (the map section of Google results) and gives potential customers more ways to find and contact you.
We handle the setup and submission process for you, so you don’t have to chase around filling in forms. And we make sure the information is consistent across all platforms, which is key for SEO.
In short, directory listings are an easy win that help build your online presence, improve trust, and bring in more local traffic.
We set up and verify your website with Google Search Console, one of the most important tools for understanding how your site is performing in Google search results.
Search Console shows us how your pages are being indexed, what keywords people are using to find you, and whether there are any technical issues like broken links or crawl errors. It’s like a direct line between your website and Google, letting us see how your site looks from their side.
As part of our service, we:
Set up and verify your site in Search Console
Submit your XML sitemap so Google can crawl your pages more efficiently
Monitor for any issues (like coverage errors, mobile usability problems, or indexing delays)
Use the data to improve your site's SEO performance over time
You won’t need to worry about checking it yourself, we keep an eye on it in the background and take action if anything needs fixing. It’s just another way we help keep your site running smoothly and ranking strong.
Whether you're just starting out or looking to take your business to the next level, our website and SEO package gives you everything you need: a fast, modern site that ranks well, brings in local leads, and grows with you over time.
From the initial setup to ongoing updates, technical SEO, and content writing, we handle it all, so you can focus on doing what you do best.
We don’t just build websites. We build trusted online platforms that show off your work, get you found on Google, and make it easy for customers to get in touch.
Get in touch today for a free consultation, or send us a few details and we’ll get back to you with a tailored plan that suits your business.
Let’s make your website your best sales tool. business higher than everyone else in your area.
