Many window companies assume they need a “local” web designer. Someone who knows their town, can pop by with a laptop, and chat over a cup of tea. But here’s the reality, when a homeowner in Canterbury searches “sash window repair near me”, they don’t care where your web designer is sitting. They care whether your business shows up at the top of Google.
At Sash Window Websites, we’ve proven again and again that what matters isn’t location, it’s knowledge. We don’t need to be based in your postcode to make your website dominate search results in it. Remote means flexible, cost-effective, and focused on results rather than geography.
As Aimee Lycett explains: “A generalist agency down the road might know the local high street. But we know sash cords, timber splicing, draught proofing, and how customers search for them online. That’s the difference.”
Most agencies will happily take on a dentist one day, a dog groomer the next, and a pizza takeaway after that. The problem? None of those projects look anything like a nationwide joinery business. They don’t understand the technical details, the high-value quotes, or the trust required when customers are making a £20,000 decision about their home.
We only work with window companies, joiners, and carpenters. That’s our entire world. We know the difference between an Edwardian box sash and a spring-balanced sash. We understand why people search for “double glazed sash windows in Manchester” instead of “timber fenestration solutions”. And we know how to turn your before-and-after project photos into powerful SEO assets that keep generating leads.
Rob Gould, sash window specialist and SEO strategist, says it plainly: “Our clients don’t want to explain what a sash cord is. Because we specialise in joinery and windows, we already speak their language. That means faster results, better rankings, and websites that feel authentic.”
A “local” agency will build you a five-page site and call it a day. But a nationwide joinery company needs more. You want to be visible in every county, every city, and every town where you operate. That’s where our remote-first model shines.
Because we’re not tied to a single area, we’ve built websites that expand across entire regions, sometimes the whole country. We don’t stop at “About, Services, Contact.” We create 100, 500, even 1,000+ SEO-focused service and location pages that put your business in front of the right people, everywhere you work.
Take traditionalcarpentry.uk, which grew to over 1,400 pages of content targeting towns and services. That’s the kind of reach that wins big projects across multiple counties. And it’s only possible when you work with a specialist that thinks nationwide, not just neighbourhood.
As Aimee puts it: “Local web designers think in postcodes. We think in regions. That’s how we help window and joinery companies scale.”
Here’s why Sash Window Websites is the right fit for ambitious joinery and window companies:
Rob sums it up: “If someone is spending £20,000 on sash window replacements, they’re not scrolling social media. They’re looking for a website that proves you can handle that level of work.”
So no, we’re not “local.” And that’s exactly why we’re better. Because we’re not distracted by other industries or tied to one town, we can focus fully on helping joinery and window companies expand across the UK.
Whether you’re a sash window specialist in Kent looking to branch into London, or a bespoke joinery company covering multiple counties, our approach scales with you. We know how to take your everyday projects and turn them into nationwide marketing assets that rank, convert, and build trust.
At Sash Window Websites, we don’t just design websites, we build digital lead machines tailored for window and joinery companies. From location-rich landing pages to case study blogs and review integration, we help you win more of the high-value jobs you actually want.
Book a free consultation today and see why a nationwide specialist is always better than a local generalist.
