Launching a brand-new website feels exciting. You’ve got the perfect name, a clean design, and a list of services ready to go. But here’s the harsh truth: Google doesn’t trust you yet.
That’s not personal, it’s just how the web works. A brand-new domain is like a newly registered business in an empty industrial unit. The lights are on, but no one knows you’re there.
Rob Gould, SEO strategist and co-founder of Sash Window Websites, explains: “We see it all the time, a brilliant craftsman launches a shiny new site and expects calls straight away. But without SEO, backlinks, or authority, Google just doesn’t notice. You have to prove that you exist first and deserve to be at the top.”
For window and joinery companies, this early stage is critical. If you want to climb Google’s results and start getting real enquiries, you can’t just wait, you need to build visibility. In this article I will walk through exactly what it takes to make a new domain stand out and rank.
When you buy a new domain, Google sees it as a blank slate. There’s no history, no backlinks, no engagement. nothing that signals trust. It’s the digital equivalent of moving into a new town where nobody knows your name.
New domains start with Domain Authority (DA) of 0 and it takes consistent effort to build that number. According to Ahrefs’ 2025 Domain Authority Study, most websites take 6–12 months to build enough trust to rank competitively in their niche.
During this “sandbox period,” your site may not appear on Google’s first few pages. not because it’s bad, but because Google hasn’t seen enough proof that you’re a real company, active, and reliable.
Aimee Lycett, SEO expert at Sash Window Websites, puts it perfectly: “A new website without SEO is like fitting a beautiful new sash window and leaving the shutters closed. Nobody can see what you’ve built.”
The good news? You can accelerate this process dramatically with the right SEO groundwork.
Before you even think about content or backlinks, your site needs to function perfectly behind the scenes. Google’s algorithms reward technically sound, fast, secure, and user-friendly sites.
Here’s the essential checklist we complete for every new domain at Sash Window Websites:
/sash-window-repair-canterbury perform far better than /page=12.These steps form the foundation of your website’s SEO. think of them as the frame and sashes that hold everything else together.
Once your technical base is solid, it’s time to tell Google what your site is about. That means consistent, keyword-rich content that shows your expertise and helps customers find you.
We usually recommend starting with:
Every major service needs its own page. for example:
Each page should include your methods, materials, before-and-after photos, and a clear call-to-action like “Need sash window restoration in Kent? Contact us today.”
Google loves local relevance. Create dedicated pages for your main areas:
Each one should mention local landmarks, typical property types and ideally include some photos from real jobs in the area.
Blogs show Google that your site is active and trustworthy. Examples include:
According to Content Marketing Institute’s 2024 B2C SEO Report, websites that publish at least two new pieces of content per month grow organic traffic 3.5x faster than those that don’t.
Aimee adds: “Consistency is what wakes Google up. Publish often, stay relevant and suddenly you’re no longer invisible.”
Backlinks are the digital world’s word of mouth, links from other websites pointing to yours. Each one tells Google, “This site is trusted.”
But not all backlinks are equal. A single high-quality link from a respected local business directory or heritage website can be worth more than 50 spammy ones.
At Sash Window Websites, we focus on ethical, high-quality link building for new domains:
According to Moz’s 2025 Link Building Study, businesses with 20+ high-quality backlinks within the first six months saw up to 64% faster ranking improvements than those without.
Rob explains: “Backlinks are your digital references. The more respected sites that vouch for you, the faster Google starts trusting you too.”
New websites need to look alive and Google pays attention to that. User engagement (time spent on site, clicks, and reviews) all help boost early trust signals.
That’s why every new domain should:
The BrightLocal Local Consumer Review Survey 2025 found that new businesses with at least five recent Google reviews are 27% more likely to appear in the top 3 map results for their category.
Aimee says: “A new domain without reviews is like a shop with no customers. Reviews make your business look active, trustworthy and local everything Google wants.”
After three to six months, your website’s early SEO work starts paying off. but that’s not the time to stop. The biggest ranking improvements happen when you keep going.
Ongoing SEO means:
According to SEMrush’s 2025 Organic Growth Report, websites that continued SEO for a full year after launch achieved 125% higher organic traffic and 3x more enquiries than those who stopped after three months.
Rob sums it up: “SEO is like joinery. You can’t rush it, but when done properly, it lasts for years and looks effortless.”
We’re not a general digital agency. we’re a specialist SEO business for window and joinery companies. That means every strategy we use is tailored to how your customers actually search online.
We don’t just design beautiful websites. We build authority.
We don’t just create pages. We create pipelines of enquiries.
We don’t promise rankings. We prove them.
From technical setup to ongoing SEO, backlinks, reviews, and content marketing, we handle everything your new domain needs to grow from zero to trusted, visible, and profitable.
Getting a new website online isn’t the finish line, it’s the foundation. What happens next determines whether you become invisible or in demand.
At Sash Window Websites, we specialise in helping new domains grow faster. We’ll guide you through every step; from technical SEO and backlinks to content, reviews and growth tracking, ensuring your website not only looks incredible but actually performs.
Book your free consultation today, and let’s build your domain authority, rankings, and enquiries from the ground up, the right way.
