Why Location Based Landing Pages Are Important for Window and Joiners Companies

How Location Pages Help Joinery and Window Specialists Get Found on Google (and Book More Work)

What Are Location Pages for Window Companies and Why Do They Matter?

August 13, 2025

If you're a sash window restoration expert or bespoke joiner, chances are your ideal customer is searching for your services in specific areas. They're not typing in vague terms like “window company near me,”  they're going for:

  • “Sash window repair in Dulwich”
  • “Double glazed timber windows Bromley”
  • “Joinery services in Sevenoaks”

And if your site doesn’t have dedicated pages targeting those exact locations, you’re likely being overlooked — even if your craftsmanship is flawless.

Location pages are single web pages built around one area + one service. Think:
“Casement Window Restoration in Canterbury” or “Traditional Joinery in Richmond.”

Google loves this structure. Why? Because it provides ultra-relevant answers to ultra-specific searches. It says:

“Yes, we restore sash windows. And yes, we do it right here in your town.”

That’s what drives clicks  and leads.

At TraditionalCarpentry.uk, we built this out at scale. We crafted over 1,400 unique, content-rich location pages for towns across Kent and every borough in London — from Broadstairs to Balham. Every page was focused, keyword-rich, and conversion-ready. Today, they dominate search results for services like draught proofing, secondary glazing, and bespoke joinery in every area they serve.

How Many Location Pages Does a Window Company Need?

It’s tempting to think one big “Areas We Cover” page will do the trick. Spoiler: it won’t.

Google doesn’t rank pages for general coverage, it ranks for specific intent. So if a homeowner in Greenwich searches for “sash window repair Greenwich,” and your website doesn’t have a page clearly targeting that location, you’ve just lost a lead.

We recommend starting with 5 to 10 high-priority towns or boroughs  especially places where:

  • You’ve already done work
  • You know demand is high
  • You want more jobs

Each town should have its own bespoke page. No copy-paste jobs. No lazy town name swaps. Think:

“Timber Sash Window Specialists in Margate”
“Custom Joinery in Tunbridge Wells”
“Edwardian Window Repair in Wimbledon”

TraditionalCarpentry.uk started small, targeting towns where they were already quoting regularly. Once we saw traction, we scaled it up, eventually creating individual landing pages for every target borough and village in their service area.

This approach works even if you’re just one joiner and an apprentice, it’s about digital presence, not physical size. Google will show the most relevant result, not the biggest business.

What Should Be on Each Window or Joinery Location Page?

Each page should act like a local shopfront, even if you work out of a home workshop. Here’s what to include:

✅ A specific headline

“Sash Window Repairs in Faversham”
“Sliding Sash Restoration Tunbridge Wells”

Avoid vague titles. Be clear about what you do and where you do it.

✅ Local introduction
Mention the area naturally.

“We’ve been restoring sash windows in and around Rochester for over 15 years, from Grade II listed townhouses to period cottages.”

✅ Detailed service list
Instead of just “window repair,” break it down:

  • Draught proofing
  • Spiral balance replacements
  • Double glazing retrofits
  • New Accoya sash windows
  • Rotten sill repairs

This helps with both SEO and customer clarity.

✅ Local references
Mention areas, road names, or postcode clusters.

“We frequently work on sash windows in the BR1, BR2 and BR3 postcodes.”

✅ Local testimonials

“Couldn’t be happier with the secondary glazing installed in our Victorian home in Blackheath. Clean, professional, and on time.”

These build trust and authenticity.

✅ Photos of completed work
Ideally in the location, but if not, make sure image alt tags include service + town.

✅ Clear call-to-action
End with something natural and direct:

“Need help with wooden window repairs in Canterbury? Get in touch for a free site visit and quote.”

This formula works. We used it again and again for TraditionalCarpentry.uk  and it helped them outrank larger firms that didn’t take the time to create local, relevant content.

Will Google Penalise You for Duplicate Pages?

Google doesn’t mind multiple pages about similar services, if they’re written for humans, not bots. What it hates is pages that look like this:

“We fix windows in [TOWN]. Our [TOWN] window repairs are the best in [TOWN]. Call our [TOWN] office today.”

That’s not SEO, that’s spam.

Instead, make each page unique:

  • Use different intros and CTAs
  • Vary the structure slightly
  • Include different images
  • Refer to local work you’ve done
  • Use distinct phrasing and tone

We created over 1,400 pages for TraditionalCarpentry.uk and never once got hit by a Google penalty. Why? Because every page was crafted with care, for real people, not just search engines.

What If You Don’t Have a Workshop in Every Town?

That doesn’t matter. Google doesn’t require you to have a high-street showroom in every area, just a clear indication that you serve that area.

If you do sash window repair work in Bexley, Forest Hill, and Lewisham, even if you're based in Bromley, you should have dedicated landing pages for each of those towns.

Google wants to show searchers local options, even if the company isn't based in that precise spot. What matters is that:

  • You appear active in the area
  • You’ve built content to support it
  • You’ve done jobs there before (and can reference them)

We proved this with TraditionalCarpentry.uk. They had no shopfront in Camden or Richmond — but we built tailored pages for those areas, and they now rank top 3 for dozens of search terms like:

“Sash window repair Camden”
“Double glazed sash windows Richmond”
“Listed building window restoration Southwark”

Writing These Pages Doesn’t Have to Take Forever

Yes, content writing can be tedious, especially when you’d rather be in the workshop than at a laptop.

But you don’t need to write 50 pages in one go. And you don’t need to dread it. Here’s how to manage it:

     ✅ Use a repeatable format with varied content
     ✅ Start with top 5 towns
     ✅ Pull in existing testimonials or job descriptions
     ✅ Keep language natural, not robotic
     ✅ Don’t try to write like Shakespeare, just sound human

Or better yet…

Let Sash Window Websites handle it all for you.
We’ve written hundreds of high-performing location pages specifically for:

  • Timber window specialists
  • Bespoke joinery companies
  • Restoration and heritage trades
  • Double glazing retrofit services

We know how to write content that sounds local, feels authentic, and ranks on Google. And we have the case studies to prove it.