If you're a joiner, sash window expert, door installer, or any type of hands-on tradesperson, you’ve probably had that awkward phone call:
“You’re the fifth company we’ve called today… no one’s picking up.”
At first, it sounds like a win, right? You answered the phone! But here’s the reality behind that sentence:
People only call you when the top 3 companies on Google don’t. And why don’t they? Because they’re drowning in enquiries. We’re talking 10+ leads a day, every day. That’s more than most businesses can handle, so they start ignoring anything that isn’t big, easy, or profitable.
If your business is in positions 4–10, you’re basically the backup plan. If you’re on page 2 or lower, you’re the digital version of a rusty business card at the back of someone’s van.
Here's a stat worth tattooing on your workshop wall: Over 90% of users never click past the first three results on Google.
Think about that. If you’re not up there, you’re invisible.
So what’s the fix? SEO (Search Engine Optimisation). The top 3 companies dominating your niche aren’t lucky. They’ve invested in SEO and are now cherry-picking jobs while you’re chasing crumbs.
Here’s a simple maths moment:
Still think SEO is expensive?
One of our early SEO clients (a bespoke joiner) was spending £1,000/month. They were nervous, naturally. But by month 2, they landed a job worth £15,000. Not only did that one job cover the next 15 months of SEO, but by month 6 they were getting two new leads every week.
By month 12?
They had to start turning jobs away.
That’s not an isolated case. We’ve seen the same thing with carpenters, sash window repairers, door fitters, you name it. The pattern’s always the same: invest in SEO, get seen, get leads, get paid.
Let’s talk ads.
Yes, Google Ads and platforms like Yell can get you seen fast… but only while you're paying. As soon as you stop spending, your visibility vanishes.
Compare the below real-word data form our flagship website:
And the kicker?
Yell’s results stop immediately when your card does. SEO keeps paying dividends long after the work’s done.
Would you rather rent visibility or own it outright?
💡 Disclaimer: These figures are based on real analytics from our own accounts. Results can vary depending on business type, location, budget, and other factors. Our comparison is intended to illustrate the long-term value of SEO, not to discredit any specific provider.
Great. But does it rank?
A lot of trades have websites that look decent but sit in Google’s forgotten pages, never seen, never clicked. A beautiful van doesn't matter if it never leaves the garage.
Without SEO:
With SEO:
SEO isn’t a techy buzzword, it’s a real-world solution that gets your tools moving. Done right, SEO means:
And yes, it works for everyone in the trades:
Window fitters, electricians, carpenters, plasterers, fencing specialists, painters, builders, tilers, you name it, you need it!!
If your hands get dirty and your boots don’t stay clean, SEO is your best digital tool.
If you're still not investing in SEO, you're leaving money (and jobs) on the table. The businesses ranking in the top 3 don’t just work harder, they’re found faster. They win the jobs, the reviews, and the reputation.
SEO turns your website into your best-performing employee. And unlike a van, it doesn’t break down or call in sick.
Joiners, glaziers, sash window pros, and all trades: the future of your business starts with being seen. Let’s get you to the top and keep you there.
Want help ranking higher and generating more leads? Let’s talk. First consultation’s free.
