The Best Review Sites for Tradespeople (and Why They Matter in 2025)

Which Review Sites Are Best for UK Tradespeople?

Why Reviews Are Crucial for the Windows, Joinery and Trades Industry

July 15, 2025

In today's competitive online landscape, customer reviews have become the cornerstone of trust for tradespeople. Whether you're a carpenter, electrician, window installer, or roofer, the quality and visibility of your reviews can make or break your business. In fact, 93% of consumers say online reviews influence their purchasing decisions, and this is especially true for local service providers.

For tradespeople, appearing reputable online isn't optional it's essential for ranking on Google, getting inquiries, and closing deals. But where you collect reviews matters just as much as the reviews themselves.

Google Reviews – The Undisputed Leader

Google Reviews is the most impactful review platform for tradespeople. These reviews appear directly on your Google Business Profile, influencing both Google Map rankings and local organic SEO.

Benefits include:

  • SEO boost for local search terms like “sash window fitter near me”
  • Immediate trust from customers seeing a star rating next to your name
  • Easy mobile interface for customers to leave reviews
  • Integration with Google Maps and search results

For trades businesses, Google should be your primary focus. It's not just about reputation, it's about visibility and lead generation.

2. Trustpilot – Widely Recognised and Respected

While Trustpilot started with eCommerce brands, it has grown into a powerful platform for service-based businesses. Many consumers trust Trustpilot as an independent, verified source of real feedback.

Why tradespeople should consider it:

  • High domain authority helps your business appear in search results
  • Trusted by millions of consumers in the UK
  • Offers widgets you can embed on your website
  • Customers can search for businesses directly on Trustpilot

Although Trustpilot isn’t free to fully customise, it adds credibility for larger or scaling trades businesses.

3. Reviews.io – SEO Friendly with Custom Widgets

Reviews.io is an underrated gem for tradespeople. It provides robust integrations, Google Rich Snippet stars, and a clean, user-friendly interface for customers and businesses alike.

Top features include:

  • Automatic review requests via email and SMS
  • SEO-enhanced display widgets for your website
  • Custom review collection forms
  • Google Seller Rating integrations for PPC ads

If you're serious about SEO and conversions, Reviews.io offers excellent value and features.

4. Checkatrade – Niche-Specific for Tradespeople

Checkatrade is known throughout the UK as a trusted directory for vetted tradespeople. It’s particularly popular for homeowners looking for verified local experts in areas like joinery, plumbing, or electrical work.

Benefits:

  • Industry-specific trust and visibility
  • Access to homeowner traffic already seeking a tradesperson
  • Profile pages rank well for location-based terms
  • Structured reviews with photos and job details

While there’s a monthly fee, many tradespeople find Checkatrade offers a great return on investment.

5. Facebook Recommendations – The Social Trust Factor

Facebook Recommendations aren't always treated as formal reviews, but they hold massive social trust. When someone recommends your business in a local group or on your Facebook page, it gets seen by their friends and followers.

Advantages include:

  • Great for local community marketing
  • Combines customer interaction and reviews
  • Helps build brand personality and trust
  • You can easily respond and boost posts with good feedback

Facebook reviews work especially well in community-driven towns where local groups are active.

Level Up Your Reputation with the Right Review Strategy

In 2025, tradespeople who dominate review platforms dominate their market. From boosting your local SEO to converting more customers, the right review strategy is no longer optional, it’s your most powerful marketing tool. Focus on the platforms that matter, deliver great service, and make it easy for customers to share their experiences.

Want more SEO tips for your trades business? Reach out for a free consultation today.