In today's competitive online landscape, customer reviews have become the cornerstone of trust for tradespeople. Whether you're a carpenter, electrician, window installer, or roofer, the quality and visibility of your reviews can make or break your business. In fact, 93% of consumers say online reviews influence their purchasing decisions, and this is especially true for local service providers.
For tradespeople, appearing reputable online isn't optional it's essential for ranking on Google, getting inquiries, and closing deals. But where you collect reviews matters just as much as the reviews themselves.
Google Reviews is the most impactful review platform for tradespeople. These reviews appear directly on your Google Business Profile, influencing both Google Map rankings and local organic SEO.
Benefits include:
For trades businesses, Google should be your primary focus. It's not just about reputation, it's about visibility and lead generation.
While Trustpilot started with eCommerce brands, it has grown into a powerful platform for service-based businesses. Many consumers trust Trustpilot as an independent, verified source of real feedback.
Why tradespeople should consider it:
Although Trustpilot isn’t free to fully customise, it adds credibility for larger or scaling trades businesses.
Reviews.io is an underrated gem for tradespeople. It provides robust integrations, Google Rich Snippet stars, and a clean, user-friendly interface for customers and businesses alike.
Top features include:
If you're serious about SEO and conversions, Reviews.io offers excellent value and features.
Checkatrade is known throughout the UK as a trusted directory for vetted tradespeople. It’s particularly popular for homeowners looking for verified local experts in areas like joinery, plumbing, or electrical work.
Benefits:
While there’s a monthly fee, many tradespeople find Checkatrade offers a great return on investment.
Facebook Recommendations aren't always treated as formal reviews, but they hold massive social trust. When someone recommends your business in a local group or on your Facebook page, it gets seen by their friends and followers.
Advantages include:
Facebook reviews work especially well in community-driven towns where local groups are active.
In 2025, tradespeople who dominate review platforms dominate their market. From boosting your local SEO to converting more customers, the right review strategy is no longer optional, it’s your most powerful marketing tool. Focus on the platforms that matter, deliver great service, and make it easy for customers to share their experiences.
Want more SEO tips for your trades business? Reach out for a free consultation today.