The Best Review Sites for Tradespeople (and Why They Matter in 2025)

You’ve probably seen Trustpilot stars on everything from washing machine reviews to dodgy online sock shops, as well as eing bombarded with emails after you buy something. But what you might not know is that Trustpilot has become a trusted heavyweight for service-based businesses too, including trades.

While it originally catered to eCommerce giants, Trustpilot is now a go-to for customers wanting verified, independent feedback and let’s be honest, when a customer’s about to spend thousands on a new roof, sash window restoration, or bathroom refit, they want to know you’re the real deal.

So why should window companies, joiners and other local tradespeople care about Trustpilot?

✅ It has high domain authority means Trustpilot profiles often show up on Page 1 of Google
✅ It’s well-known and trusted by UK consumers, especially in industries where scams or shoddy work are a concern
✅ You can embed review widgets directly onto your website to show off your glowing feedback
✅ Customers can find you directly through Trustpilot’s search, not just Google

There’s a slight catch though: the free version is quite limited and to access features like review invitations, branding control and those sleek widgets, you’ll usually need to pay.

That said, for tradespeople looking to scale up, secure high-value clients, or add some extra polish to their online presence, Trustpilot can be a smart nut quite expensive investment, especially when combined with strong Google Reviews.

While it might not have the household recognition of Google or Trustpilot, Reviews.io is a hidden gem, especially for trades who want to look professional, climb search rankings, and collect feedback without faffing about.

If you’re a landscaper, heating engineer, plasterer, joiner, or decorator looking to turn good customer experiences into long-term visibility, this platform offers some of the smartest features out there.

Here’s why Reviews.io deserves a spot in your toolkit:

✅ Automatic review requests sent via email and SMS, perfect if you never quite get around to chasing feedback
✅ SEO-rich widgets that showcase reviews directly on your website and help Google understand your business better
✅ Google Rich Snippet stars, meaning those eye-catching yellow stars can show up next to your pages in organic search results
✅ Google Seller Rating integrations, so your reviews can also help boost the performance of your Google Ads
✅ Custom feedback forms, ideal for tailoring questions to your specific trade, from “Was the tilework neat?” to “Did we clean up our plaster dust properly?”

Compared to some of the bigger names, Reviews.io offers brilliant value for money, particularly if you want to focus on both conversion and credibility. It’s a good option for tradespeople who care about being found and trusted online and not just being busy offline.

Want to stand out in a crowded local search? Reviews.io gives you the tools to turn happy customers into powerful social proo and SEO juice.

‍Checkatrade has become something of a household name when it comes to hiring trades in the UK. If you've ever had someone say, “I found them on Checkatrade,” you’ll know just how influential it can be, especially for jobs around the home.

Unlike platforms that cater to everyone from florists to financial advisors, Checkatrade is laser-focused on tradespeople and no one else. Whether you’re a plumber, joiner, bricklayer, roofer, electrician, or tiler, this site was built with your kind of work in mind.

Why tradespeople like it (and why customers trust it):

✅ Trade-only listings - which helps cut out irrelevant noise and keeps the platform focused
✅ Verified reviews and background checks, adding credibility and safety for customers
✅ Strong UK brand recognition, with plenty of TV and radio ad campaigns boosting visibility
✅ A dedicated profile page where you can upload photos, qualifications, services, and more
✅ Some listings also appear on Google, giving you an extra push in local search results

Unfortunatly Checkatrade isn’t free. You’ll usually pay a monthly fee, and in some areas, competition is fierce. You also don’t own the leads. If someone messages you through Checkatrade, they’re likely messaging five other trades as well.

But Still, if you're looking for steady exposure, especially in areas where Checkatrade is popular, it can be a great way to fill the pipeline and build review credibility alongside your own website and Google profile.

While Facebook isn’t a formal review platform like Trustpilot or Checkatrade, its recommendations feature can be pure gold for tradespeople, especially in tight-knit communities where everyone knows someone who “knows a guy.”

When a happy customer tags your business in a local Facebook group, or leaves a recommendation on your business page, it’s seen not just by that person, but by dozens (or hundreds) of their friends and followers. That’s digital word-of-mouth and it spreads super fast.

So whether you're a plumber in Peterborough, a decorator in Dartford, or a joiner in Hastings, here’s why you should keep Facebook in your marketing toolbox:

✅ Excellent for local community marketing - especially in active neighbourhood groups
✅ Combines reviews with interaction, so customers can comment, tag friends, or share photos of your work
✅ Helps build your brand’s personality - your page shows how you speak, respond, and treat your customers
✅ You can respond to praise publicly, and even boost great posts to reach more potential clients
✅ Completely free to use, unless you choose to run paid ads alongside it

Facebook Reviews aren’t always as structured as Google or Reviews.io, but they carry something just as valuable: social proof that your business is trusted in the real, physical world.

Especially in towns where local groups are active, Facebook Recommendations can land you jobs quicker than any cold call ever could, all by letting your customers speak for you.

Now before you go rushing off to sign up for every review site under the sun, slow down, grab a beer and think strategically.

Spreading your reviews across too many platforms can actually do much more harm than good. If you've got two reviews on Google, three on Trustpilot, one on Facebook, and none on Checkatrade… it looks like tumbleweeds across the board. Customers see that and think, “Is this business even active?”

That’s why most successful trades stick to just one or possibly two solid platforms and focus on building those up consistently.

Here’s a good plan depending on your trade type and business goals:

✅ Start with Google Reviews - They’re free, they boost your local SEO, and they show up on both search and maps. You’d be mad not to use them.
✅ Add Checkatrade - Especially if you're in home improvements or renovation-based trades like roofing, plastering, windows, or landscaping. It’s a trusted UK name.
✅ Encourage Facebook Recommendations - Great for community-driven towns where word-of-mouth is still king, especially in active neighbourhood groups.

Here’s the other secret weapon: consistency. Getting one review a month for six months on Google looks better than dropping seven at once then a huge gap. Make it a habit and ask every happy customer, send a polite follow-up, or use automated reminders if you’ve got them.

Over time, your profiles become powerhouses that do the selling for you. That’s the difference between a site that just exists online.… and one that wins you real work.