In today’s digital-first world, customers no longer open the Yellow Pages or walk down the high street to find a local joiner or sash window specialist. They turn to Google and if you're not there, you're invisible. Whether you’re an independent tradesman, a team of joiners, or a sash window restorer, having a professional website is no longer a luxury it’s a necessity.
Statistics show that 97% of consumers go online to find local services (BrightLocal, 2024). That means if you don’t have a site or if your current website one looks outdated or untrustworthy, you’re likely missing out on real leads every single day.
Your website is often the first impression a customer gets. Before they pick up the phone or ask for a quote, they’re checking your reviews, browsing your past work, and deciding if you look professional. Joinery is expensive, if someone was looking at spending thousands on a joiner, they are going to do thorough research first before committing. Even deposits can be huge, customers need to trust you completley.
✅ A good tradesman website shows:
Without that, even if they hear about you from a friend, they might choose a competitor who looks more established online.
Some joiners say, “I’ve got Facebook, isn’t that enough?” Short answer: no.
While social media is helpful, it's not a substitute for a proper website. You don’t control Facebook’s layout, rules, or visibility. A website gives you full control over your brand, your SEO, and your lead capture.
🧠 Think of it like this: social media builds awareness, but your website closes the deal.
Not all websites are created equal. For trades, especially joiners and traditional sash window restorers, your site should:
It should also reflect your style and workmanship, not just act as a generic template.
Absolutely. If you’re in the joinery or sash window trade, a website isn't just helpful, it’s your digital business card, your portfolio, and your lead generator all in one. Without it, you're handing jobs to competitors who show up first online.
And the good news? Getting online is easier than ever, especially when you work with someone who understands your trade.
At Sash Window Websites, we specialise in building fast, modern, SEO-optimised websites for joiners, carpenters, and sash window businesses. Whether you're starting from scratch or upgrading an old site, we make the process simple and get results.
👉 Book your free consultation today and take control of your online visibility.
