Cheap Websites and SEO for Joiners, Tradespeople and Window Companies

Search Engine Optimisation (SEO) is how we help your business appear when someone Googles terms like “sash window repairs in Maidstone” or “joiner near me”. But SEO doesn’t have to cost a fortune. At Sash Window Websites LTD, we focus on local SEO strategies that deliver real results without big agency fees.

Here are the core essentials every trades business should implement:

• Google Business Profile: Create or claim your listing at google.com/business and optimise it with service areas, photos, categories, and posts.
• Local keywords: Use targeted phrases like “double glazed sash windows in Kent” or “timber door replacement near Canterbury”.
• Citations: Submit your business to trusted directories like Yell, Checkatrade, Houzz, and Trusted Traders.
• Geo-targeted landing pages: Build service pages like “Sash Window Repairs in Ashford” or “Joinery Services in Faversham” to rank for local search intent.
• On-page SEO: Ensure your site uses proper title tags, image alt text, headings (H1-H3), and SEO-friendly URLs.
• Project blog content: Regular posts like “New Casement Windows Installed in Sevenoaks” help keep your site fresh and keyword-rich.

By focusing on local search and smart keyword usage, your business can appear on page one of Google — even against bigger competitors with bigger budgets.

As a window installer, joiner, or carpenter, your customers are usually within a 30-mile radius of where you work. That makes local SEO one of the most effective tools in your marketing arsenal.

When people search for your services, whether it's “sash window repair near me” or “joinery in Kent” - Google prioritises businesses with strong local signals. This means:

• You’ll show up in the Google Map Pack, which gets over 70% of all local clicks.
• Customers can see your reviews, opening hours, and photos without even clicking your website.
• You’ll be listed above national companies that don’t have a local presence.

To take advantage of this, your website needs to be optimised for location-specific searches, backed up by local citations and Google Business activity. Our clients often see significant visibility boosts within just a few weeks of proper optimisation.

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Most traditional digital agencies will quote £1,500–£4,000 for a custom website and that’s before ongoing SEO work. But for tradespeople, this kind of spend just doesn’t make sense, especially when 90% of your leads are coming from local search.

At Sash Window Websites LTD, we offer packages monthly starting from just £250 for a small professional site with weekly updates, or £500 for a medium sised website with bi-weekly SEO content added.

Need help getting found? Our SEO setup add-on ensures your:

• Pages are keyword-optimised
• Meta titles and descriptions are written properly
• Images are compressed and tagged
• Sitemap is submitted to Google Search Console
• Ongoing monitoring
• Ongoing updates

With just a modest upfront cost, your website can start generating ongoing enquiries  and the first job it lands could pay for itself entirely.

A good-looking website is nice  but what you really need is a site that converts. That means when a homeowner finds you online, they trust you instantly and know exactly how to get in touch.

Here’s what we build into every website for sash window installers and joiners:

• Fast loading speed (under 3 seconds)
• Clear headings and easy navigation
• Gallery pages showing your best work
• Google reviews integration
• Call buttons and enquiry forms on every page
• Trust logos (FENSA, Checkatrade, TrustMark, etc.)
• Strong calls to action like “Book a Free Site Visit” or “Request a Quote Now”
• Weekly updates
• Freequent page additions such as location based landing pages.

We also include FAQs, location-based service content, and project showcases, all designed to help convert more visitors into high-quality leads.

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